Born in Germany, Annett knew early on that she wanted to shape her career abroad and combine her passion for Marketing with the curiosity to know new cultures. After finishing her Bachelor in Marketing & Management in Lincoln (UK) she started her professional experience in London where she worked in different marketing agencies, mainly on FMGCs and travel brands. After 5,5 years she made the move to work on client side, joining the Global Marketing team at Vistaprint in Barcelona. There she built her portfolio working on the global CRM programme, forming and developing Vistaprint’s Promotional Strategies and leading Go to Market activities for various product categories.
Driven by the desire to constantly improve and innovate, Annett went back to study part time and finished her Master in Entrepreneurship and Innovation in 2016, which is when she decided to share her experience and inspire others.
She joined Vistaprint's women@work group that focuses on growing awareness for gender diversity in the work place, as well as inspiring and connecting women. Annett also leads Vistaprint's Social Committee which organises employee initiatives, employee networking events and the annual company party.
Having experienced the positive impact of such initiatives in the work environment and ultimately on the bottom line of the business, Annett is convinced that more businesses can benefit from increasing their focus on gender diversity whilst also positively impacting women’s professional and personal lives.