Hilary born and raised in London before spending various years working and travelling the four corners of the world. She arrived in Buenos Aires in 2008 and fell in love with the people and every aspect of Latin American culture.
Hilary is an expert in innovation, brand creation and development, and is passionate about consumer insight and trends.
She spent more than 12 years working in marketing at Unilever, most latterly as Global Brand Director Knorr. Hilary's consultancy experience includes major brands such as Isenbeck, Coca-Cola, Mars and Nestle. She founded the brandbean in 2008.